February 01, 2016 - McKnight's Senior Living

Print Issue: February 01, 2016

Predictive marketing effective: survey

Companies that use predictive marketing and analytics significantly outperform others across many business metrics, such as revenue growth and customer engagement.

GAO calls for healthcare worker plan

The Department of Health and Human Services needs to develop a better plan to address the needs people who work in healthcare, notes a new report from the Government Accountability Office.

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