Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
What baby boomers seek from active adult housing
By
Lynne Moore
Aug 21, 2023
Baby boomers have become a highly studied demographic over the past few years, and it is clear that their preferences are different than those of previous generations.
How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Aging-in-place challenges in active adult communities
By
Lynne Moore
Aug 01, 2022
Q. Will active adult living experience the aging-in-place challenges experienced by other living arrangements in the senior living and care continuum?
Who is attracted — and not attracted — to active adult apartments
By
Lynne Moore
Jun 06, 2022
Q. Is the active adult apartment product successfully attracting and serving a younger and more active segment of the senior population? A. Active adult apartments are attracting an age profile that...
Could active adult housing be a solution to the middle-market affordability challenge?
By
Jim Moore
Aug 31, 2021
Several operators/providers are attempting to develop products to address this challenge.
Is the senior housing industry up to the challenge of serving the middle market?
By
Jim Moore
Jun 01, 2021
Yes, but creative thinking and innovative approaches will be required.
Can hotels be effectively renovated and repurposed for senior living?
By
Jim Moore
Apr 01, 2021
Such a conversion strategy requires the appropriate due diligence and is not without challenges and potential pitfalls.
2021: Opportunities or continuing challenges for senior living?
By
Jim Moore
Feb 08, 2021
2021 is the year to better understand changing consumer expectations and stay focused on fundamentals for success.
