How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Senior living trends, challenges to watch in 2023
By
Lynne Moore
Dec 05, 2022
Things are improving, but in 2023, issues still will need to be addressed.
Will senior housing survive the pandemic?
By
Jim Moore
Aug 14, 2020
Senior housing has experienced a number of cycles and headwinds, but will it successfully survive the current COVID-19 pandemic? You’ve got questions, and we have answers.
7 benefits of mystery shopping the competition in senior living
By
Jim Moore
Apr 10, 2020
Once a mystery shop is completed for your area competitors, you can compare and measure several types of information.
Can the specific ‘opportunity cost’ of vacant memory care living units be defined?
By
Jim Moore
Oct 18, 2019
You’ve got questions. We’ve got answers. Let’s look at a typical memory care or assisted living unit and address three key operational issues.
Will wage increases elsewhere affect me?
By
Jim Moore
Dec 18, 2018
Will wage increases elsewhere affect you? Yes and no.
Employers cannot use past salary as reason to pay women less, court says
By
Lois A. Bowers
Apr 12, 2018
Employers cannot use salary histories as justification for paying female employees less than male ones who perform the same work, a federal court ruled on Monday.
CCRC tests 8-hour pay for 6-hour day
By
Lois A. Bowers
Apr 03, 2018
A Virginia continuing care retirement community is launching a program it hopes will help attract and retain full- and part-time certified nursing assistants in a competitive market.