How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Could active adult housing be a solution to the middle-market affordability challenge?
By
Jim Moore
Aug 31, 2021
Several operators/providers are attempting to develop products to address this challenge.
Is the senior housing industry up to the challenge of serving the middle market?
By
Jim Moore
Jun 01, 2021
Yes, but creative thinking and innovative approaches will be required.
How to evaluate primary market area definitions
By
Jim Moore
Jun 24, 2020
Q. How do I evaluate the appropriate primary market area definition for a specific site location or community?
A. The primary market area, or PMA, for a senior living community should represent the area...
How to get members of my sales and marketing team to sharpen their strategic focus
By
Jim Moore
May 15, 2018
The frequently asked questions concept is a very effective and credible marketing communication strategy.
Good Samaritan explores merger in era of ‘unprecedented change’
By
Lois A. Bowers
Jan 23, 2018
One of the country’s largest senior living operators may be on the verge of getting even bigger in an effort to meet the challenges of an era of “unprecedented change” in healthcare.
7 hot markets for new seniors housing inventory
By
Lois A. Bowers
Jul 27, 2017
Almost one-third of the 35,000 units of seniors housing units added in primary and secondary markets over the past year have been built in seven metropolitan markets, according to National Investment Center...
Is senior living prepared for the incoming wave of middle-income older adults?
By
Lynne Moore
Nov 27, 2023
Senior housing operators, healthcare and other service providers and public policy makers are going to have to work together to develop creative solutions to serving this significant middle-income cohort.
Adult-children households are declining. Should you be worried?
By
Lynne Moore
Oct 02, 2023
The key to staying relevant in this constantly changing industry will be understanding the consumer’s existing and future needs and identifying flexible, efficient and cost-effective ways to satisfy...