When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That’s the advice from a global marketing firm in a new report.
Best and worst states for retirement
By
Lois A. Bowers
Mar 01, 2016
A new report ranks the best and worst places for retirement based on factors such as cost of living, taxes, healthcare, weather, crime and residents’ overall well-being. Where does your state rank?
Senior living can cost less than aging in place at home: analysis
By
Lois A. Bowers
Apr 19, 2017
A new analysis showing that older adults can save money by residing in senior living communities rather than continuing to live in their homes may not surprise those in the industry, but most older adults...
Prevailing views about decision-makers largely inaccurate: study
By
John O'Connor
Oct 23, 2016
It’s no secret that 50-plus year olds often make senior living placement decisions. A new study sheds light on their motivations by shredding old stereotypes.
5-year study aims to prove benefits of life plan community living
By
Lois A. Bowers
Oct 11, 2017
A five-year study of more than 2,000 life plan community residents by the Mather LifeWays Institute on Aging and Northwestern University will try to determine the effects that living in such a community...
Adult children vital to senior living move-ins
By
Lois A. Bowers
Jul 18, 2016
Marketing to the adult children of prospective residents is crucial to the success of senior living communities, according to an analysis by Caring.com.
A Place for Mom is sold to new investors
By
Lois A. Bowers
Jul 06, 2017
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies...
A new survey offers insights into the reasons that some people choose a senior living community for a loved one, or live in one themselves, as well as potential good news related to future prospects.
New name for CCRC will attract prospects, LeadingAge says
By
Lois A. Bowers
Dec 02, 2015
LeadingAge is not requiring its continuing care retirement community members to start calling themselves life plan communities, but the organization says its research shows that those that do might have...
Virginia ranked as best state for seniors
By
Alyssa Salela
May 31, 2017
Virginia ranks as the most accommodating U.S. state for seniors, whereas Idaho ranks as the least accommodating state, according to a new report.