Wendy O’Donovan Phillips

Most recent articles by Wendy O’Donovan Phillips

Lessons from peers can help you achieve your desired marketing goals
Lessons from peers can help you achieve your desired marketing goals
By
Wendy O’Donovan Phillips
Nov 30, 2023

Big Buzz recently surveyed more than 100 senior living executives to uncover insights into how they achieve higher marketing outcomes through team alignment. When asked how often the sales and marketing...

7 best practices in team alignment for higher marketing outcomes
7 best practices in team alignment for higher marketing outcomes
By
Wendy O’Donovan Phillips
Nov 09, 2023

100+ senior living executives recently identified seven best practices for achieving higher marketing outcomes through team alignment.

An 8-step approach to social media marketing in senior living
An 8-step approach to social media marketing in senior living
By
Wendy O’Donovan Phillips
Jul 17, 2023

Here is an eight-step approach to social media marketing using tools and approaches to streamline your efforts and bolster results.

Industry benchmarking for optimum investment in marketing collateral assets
Industry benchmarking for optimum investment in marketing collateral assets
By
Wendy O’Donovan Phillips
Apr 10, 2023

Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...

A 12-point call to action manifesto for senior living marketers
A 12-point call to action manifesto for senior living marketers
By
Wendy O’Donovan Phillips
Feb 09, 2023

If we expect people to take action, then we must clearly call them to action.

The No. 1 missed content marketing opportunity in senior living and care
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023

More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.

How to use storytelling to enrich your community
How to use storytelling to enrich your community
By
Wendy O’Donovan Phillips
Jul 14, 2022

Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...

The 7 cardinal sins of marketing in aging services (and how to avoid them)
The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018

Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.