Lois Bowers headshot

If you work in senior living, you’ve been plowing through the past two-plus years, challenged by the pandemic along with the industry’s ongoing issues, such as recruiting and retaining people to carry out your organization’s mission. You and colleagues at all levels only recently have been able to take a breath and try to regroup.

Now, as you lift your head and look around, it’s time to home in on those special people with whom you work who have set new standards, driven change, provided guidance or inspired others — not just during the pandemic, but over the course of their long careers. Here’s a chance to nominate those individuals for the recognition they deserve and ensure that their contributions are known throughout the industry.

McKnight’s Senior Living and our sister media brands, McKnight’s Long-Term Care News and McKnight’s Home Care, have announced the first McKnight’s Pinnacle Awards program to enable you to nominate colleagues with at least 20 years of experience who still are active in the senior living, skilled nursing or home care fields.

The program has tracks for people working in for-profit and nonprofit senior living communities (independent living, assisted living, memory care and/or continuing care retirement/life plan communities) as well as for-profit and nonprofit skilled nursing facilities and home care, home health and hospice providers.

Here are the awards categories:

  • Setting the Standard Award, for those who lead by example while compiling impressive results.
  • Agent of Change Award, for those who drive change and innovation, either within the organization or across the field.
  • Inspiration Award, for those who, as the name indicates, inspire people.
  • Thought Leader Award, for those who offer bar-raising guidance and insight.
  • Unsung Hero Award, for those who positively influence an organization or the field from behind the scenes with a positive attitude, a willingness to help in whatever capacity necessary and a commitment to excellence.

Awards also will given in these two categories, covering all tracks:

  • Industry Ally, to recognize elected officials, high-level government administrators, trade group members, analysts, influential academics or researchers, and other thought leaders.
  • Business Partner, to recognize vendors and sponsors who have helped move long-term care forward.

In addition, one Career Achievement Award will be bestowed, as determined by program organizers, to recognize someone who has made distinguished contributions to the field over a lifetime of service.

You have 10 days to submit your nominations by the standard deadline, Oct. 20. The final deadline, with a premium on the entry fee, is Oct. 27.

We’ll announce the Pinnacle Awards finalists Dec. 1 and will recognize winners at an in-person event in March — details to come.

For more information about the awards, see the entry kit. Nominate someone here.

We can’t wait to recognize with you those whose contributions have been making a difference!

Lois A. Bowers is the editor of McKnight’s Senior Living. Read her other columns here.