The Baby Boom generation is a huge demographic that will have a significant impact on the senior living and healthcare industry, but it cannot be considered as a homogenous group.
It’s a sellers’ market for prospective senior living residents: report
By
Kimberly Bonvissuto
Jun 21, 2024
As home resale values continue to be strong and the time period to sell a home remains short, now is a good time for prospective senior living residents to consider selling their homes, according to a...
Lack of sales presence for overnight and weekend calls by prospects leads to poor first impressions
By
Kimberly Bonvissuto
Jun 17, 2024
A lack of sales staffing — or even backup staff — overnight and on weekends is leading to poor impressions of senior living communities, with 32% of prospective residents saying they would not consider...
Marketing key to building relationships that drive sales in senior living, experts say
By
Kimberly Bonvissuto
Jun 13, 2024
Consistently delivering relevant content not only builds brand awareness but also creates relationships and, ultimately, drives action leading to sales and revenue in the senior living sector, according...
Senior living industry moves toward rate integrity in wake of pandemic
By
Kimberly Bonvissuto
Jun 06, 2024
The senior living industry enjoyed some “serious rate integrity” in the first quarter, according to data from 250 individual market surveys on communities across the nation.
Fear of increasing senior living costs leads some older adults to agree to pay more upfront
By
Kimberly Bonvissuto
May 09, 2024
With senior living’s affordability a top concern for older adults and their families, 25% of respondents to a new US News & World Report survey said they would be willing to pay more upfront to guarantee...
Selling in senior living requires conveying its value proposition, experts say
By
Kimberly Bonvissuto
May 06, 2024
Selling senior living is about conveying its unique value proposition through compelling and authentic messaging that resonates with prospective residents and their families, according to a panel of sales...
Break through prospects’ ‘paralysis by analysis’ by creating emotional connection: panel
By
Kimberly Bonvissuto
Apr 26, 2024
As senior living prospects become more digitally oriented, they are more educated than ever about life plan communities and their benefits, but sales teams aren’t seeing increased move-ins or shorter...
Philanthropy is a team sport
By
Z. Allen Abbott, PhD
Marianna Calabrese
Cheryl Franceschi
Sarah Malchow
Lisa Woletz
Apr 22, 2024
The most essential characteristic for philanthropic success is teamwork. When all understand their vested interest in philanthropy’s success, and they understand the role they play, everyone wins.
Speed to lead continues to plague senior living industry when it comes to digital leads
By
Kimberly Bonvissuto
Apr 18, 2024
Digital leads continue to be a top lead source for senior living operators, but with conversion rates not where they should be, one senior living marketing consultant is asking why.