A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.
Deceptive ad practices frustrate providers by generating excessive, financially unqualified leads, firm...
Aug 28, 2023
Senior Living Smart had a mystery on its hands. In one day, the Massachusetts-based digital marketing agency heard from four separate clients in four different geographies questioning several unqualified...
Business briefs, Aug. 28
Kathleen Steele Gaivin
Aug 28, 2023
DHC reports SHOP recovery continuing at uneven pace … Deceptive ad practices alleged to generate unqualified leads for providers … Nikki Haley: 65 is ‘way too low’ for retirement age … Florida...
Dynamic pricing, easier sales concepts urged for senior living
Aug 18, 2023
When it comes to senior living pricing strategies, one expert encourages operators to stand out from the crowd with dynamic pricing based on inventory.
5 prospect concerns and the opportunities they present
Lois A. Bowers
Aug 14, 2023
A new report details five “critical concerns” that could be keeping prospective senior living residents from moving in.
Responsive sales strategies will help senior living operators increase conversion rates
Aug 10, 2023
As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...