Educating policymakers and consumers can help the senior living industry keep regulation at the state level and ensure that prospective residents and their families understand the benefits of senior living, Argentum President and CEO James Balda says.
The majority (78.7%) of those searching for a senior living community or skilled nursing facility for themselves or a family member to move into are looking to relocate to a community in six or fewer months, according to recently published research by Seniorly.
The much-anticipated “silver wave” is about to hit senior living, and waiting for it is an expanding number of tools to help prospective residents and their families select new places to live and to help operators draw those consumers’ attention to specific companies and communities. A new such tool launched today.
U.S. News & World Report has launched a “Best Senior Living” initiative with the goal of releasing inaugural listings for consumers in the first quarter of 2022. The program will cover individual independent living, assisted living, memory care and continuing care retirement/life plan communities.
Newton, NC-based United Church Homes and Services is celebrating its 50th anniversary with a name change to EveryAge.
While the delta variant and vaccine hesitancy are threatening visitation at some senior living communities, one provider is launching a campaign around its success in building resident confidence in reopening buildings.
Senior living operators received some good news last week with the publication of the results of a long-awaited study of COVID mortality rates in the United States in residential senior housing and care settings. But operators still have a to-do list to help attract and reassure prospective residents and their families.
What could these things possibly have in common?
No matter what stage of the buying process you’re in with a prospective resident and his or her family, taking the time to personalize your marketing message to support the potential resident’s needs always will be a worthy investment, speakers said Tuesday on a webinar hosted by OneDay.
Erickson Living is changing its name to Erickson Senior Living and rolling out a new logo as part of a strategy that will see almost $3 billion in development and construction over the next five years. The plans potentially will expand the company’s reach past the 11 states in which it currently operates and bring the total number of continuing care retirement communities it manages from the current 19 to 25 or more.
