Marketing - McKnight's Senior Living

Marketing

More bragging rights for senior living

The much-anticipated “silver wave” is about to hit senior living, and waiting for it is an expanding number of tools to help prospective residents and their families select new places to live and to help operators draw those consumers’ attention to specific companies and communities. A new such tool launched today.

new Erickson Senior Living logo

Erickson unveils new name, logo as part of $3 billion expansion strategy

Erickson Living is changing its name to Erickson Senior Living and rolling out a new logo as part of a strategy that will see almost $3 billion in development and construction over the next five years. The plans potentially will expand the company’s reach past the 11 states in which it currently operates and bring the total number of continuing care retirement communities it manages from the current 19 to 25 or more.

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