Marketing

Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.

If you can maintain a low level of risk in your senior housing community, it can keep your residents and staff members safe.

Benchmark Senior Living has debuted a new advertising campaign promoting the social opportunities that senior living residents experience compared with older adults isolating at home alone.

In “The Practical Drucker,” author William A. Cohen lays out the five great marketing sins many businesses commit. To say they are relevant to senior living operators in 2022 would be an extreme understatement.

Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...

However long it takes, the process of building back occupancy will take new approaches, according to speakers at the National Investment Center for Seniors Housing & Care Spring Conference.

The senior living industry is beginning to stabilize after a few “very challenging years,” driving the need for operators to gain a competitive edge through data to drive marketing decisions, according...

As the great resignation continues, it has become clear that what employees want, and what employers think that employees want, are two very different things. McKinsey & Company’s recent study put this...

Results of a new survey provide one window into the minds of potential senior living residents and, in some cases, their adult children.

Barbara Speedling, quality of life specialist, talks about how senior living providers can create positive living environments for residents, what baby boomers will expect from senior living, and factors...