Which benefits to emphasize in senior living marketing efforts will depend on individual prospects, but increasingly, such marketing efforts should include older adults’ social circles, according to the authors of a new study.
“Let me assure you that our communities have not closed!” That’s the message that Loren Shook, president and CEO of Irvine-CA-based memory care provider Silverado, recently felt compelled to convey to consumers after resolution of a paperwork issue, slowed by the onset of the pandemic, led some to think that communities had closed.
Attendees of a March 9 webinar will be able to earn a continuing education credit while learning about scaling digital sales and marketing efforts across multiple communities to drive results.
Web presence was extremely important for senior living operators last year, with almost 50% of inquiries coming from the web for all care levels. That’s according to the latest Sales and Marketing Benchmark Report for Senior Housing, released Tuesday by Denver-based Enquire.
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.
COVID-19 didn’t do much to change opinions of potential future senior living residents, with the appeal of those communities mostly increasing in the wake of the pandemic, according to the results of a new survey.
It was Saturday morning, the day after we learned that senior living communities across the country were being asked to close their doors to nonessential visitors. Phones at the 26 communities we manage were ringing nonstop. Residents were fearful. Families were frustrated. And employees were doing their best to hold things together.
As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and fill vacant units. One marketing professional, however, urges communities to proceed with caution, calling the approach “a little dangerous.”
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to receive vaccines that started being distributed through CVS Health and Walgreens on Dec. 21. The announcement of vaccine approval, however, is coming…
Prospective senior living residents and their adult children most commonly turn to the television and online sources for their news, according to newly released survey results from the Pew Research Center.
