Marketing

The process of selecting a senior living community can be both daunting and overwhelming. That’s why it’s so important to help prospective residents and their adult children both see and feel what...

Digital continues its ascent to importance in senior living — as a lead source and move-in source and tour generator, according to an expert.

Failure to conduct community outreach and mismanaged digital leads are leading senior living operators to miss out on increasing their move-ins, according to one industry expert.

No “silver bullet” exists to solve occupancy challenges, according to one senior living marketing firm. But pulling together all of the key components can lead to operator success.

A Florida memory care community has joined the ranks of senior living communities achieving 100% occupancy in the wake of the COVID-19 pandemic.

Senior Living Smart had a mystery on its hands. In one day, the Massachusetts-based digital marketing agency heard from four separate clients in four different geographies questioning several unqualified...

DHC reports SHOP recovery continuing at uneven pace … Deceptive ad practices alleged to generate unqualified leads for providers … Nikki Haley: 65 is ‘way too low’ for retirement age … Florida...

When it comes to senior living pricing strategies, one expert encourages operators to stand out from the crowd with dynamic pricing based on inventory.

A new report details five “critical concerns” that could be keeping prospective senior living residents from moving in.

As senior living occupancy edges toward pre-pandemic levels, operators need to adjust their strategies, which have been more responsive than reactive, to improve sales and marketing success, according...