New online service launches to connect senior living communities with prospects
Kathleen Steele Gaivin
Dec 07, 2022
Not unlike online dating matching services, Chicago-based Referah launched Tuesday with an online referral service that matches operators with older adults seeking a senior living community. The idea behind...
Senior living trends, challenges to watch in 2023
Dec 05, 2022
Q. What are trends and challenges to watch in the senior housing industry in 2023? A. Things are improving, but in 2023, issues still will need to be addressed. As we end 2022 and swing into 2023,...
Put your head in the clouds to realize what’s important to workers
Lois A. Bowers
Oct 17, 2022
An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...
Resident story provides insight into senior living sales process
Oct 17, 2022
There are things that senior living sales professionals can do to make the move-in decisio process easier for prospective residents.
Look beyond demographics for success in recruiting: speaker
Lois A. Bowers
Oct 13, 2022
Long-term care providers looking to diversify their workforces and appeal to particular groups of potential workers increasingly are looking beyond demographics to psychographics, according to Robert Espinoza,...
Why mystery shopping should be part of your marketing strategy
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
Oldest boomers aren’t looking for their parents’ senior living: panels
Sep 19, 2022
WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.
Benchmark campaign aims to dispel senior living misconceptions
Aug 12, 2022
Waltham, MA-based Benchmark Senior Living has launched a new marketing campaign to try to educate consumers about senior living by helping them “unlearn” everything they think they know.
How to use storytelling to enrich your community
Wendy O’Donovan Phillips
Jul 14, 2022
Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...
75 percent of providers pay commissions to sales, marketing staff: survey
Jun 21, 2022
Seventy-five percent of not-for-profit senior living providers pay commissions to their marketing and sales staffs, with quarterly and bi-weekly payments common, according to the results of a recent Ziegler...