A new marketing campaign is bringing together unaffiliated senior living communities and sponsors to communicate the benefits of senior living to prospective residents and their families in the era of COVID-19, with the effort ultimately expected to reach a majority of states.
The pandemic has really sunk the industry’s reputation, and it’s going to take a lot to revive it. These PR strategies can be used to increase business and attract employees.
The global coronavirus pandemic has shifted the mindset of families and how they view senior care — and not in a good way, according to new research from a healthcare consulting firm. But senior living communities have an opportunity to win back trust.
With some help, mission-driven advisers can play a critical role in helping senior living operators and residents and families when it comes to the community selection process.
Operators, especially those of assisted living and memory care communities, can’t pretend they are separate from or not providing healthcare.
Although consumer inquiries, tours and move-ins to senior living communities are still down year over year, July’s numbers pointed to ongoing industry recovery. That’s according to a report released Thursday from Denver-based Enquire.
The COVID-19 pandemic has not diminished prospective residents’ interest in moving to a senior living community, with on-site access to care and services and socialization among the main perceived benefits, according to a new market research survey.
Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
The COVID-19 crisis has not changed consumer sentiment much toward independent living and assisted living, according to preliminary findings from a national survey.
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
