Has pop culture ruined retirement?
How does society interpret the idea of retirement? Three television shows come to mind.
Marketing
Brookdale Senior Living poll: 36% open to a move to senior living
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
How to stay competitive in a time of oversupply
Eric Mendelsohn on Thursday provided a peek into National Health Investors’ playbook for helping its operators stay competitive when a new senior living community is opening nearby.
Older adults alone in their top social media platform choice
Similarities and differences exist by age group in adults’ social media preferences, according to recently released research by the Pew Research Group.
Modest senior living cost growth presents marketing opportunity, experts say
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according to executives with Seattle-based A Place for Mom. The senior living referral service has released its latest National Senior Living Cost Index.
How to handle negative reviews and get your community back on track
Whether your community has been unfairly criticized or an internal issue has been made public, don’t allow bad reviews to ruin your reputation. Come out on top with these tips.
Operators should emphasize lifestyle in marketing efforts: study
Operators can make their communities more appealing to prospective residents by focusing on lifestyle and avoiding phrases such as “age-restricted” and “active adult” in their marketing materials, because they make prospective residents feel old, according to new research.
NCPHS, Lorien Health Services make branding changes
San Francisco-based nonprofit Northern California Presbyterian Homes and Services has changed its name to Sequoia Living, and Ellicott City, MD-based Lorien Health Services has unveiled a new logo and tagline.
New crowdsourcing site aims to help older adults decide where to retire
A new website aims to help older adults determine where to live in retirement through user-contributed reviews and other content, and it has the backing of a major senior living operator.
Your favorite columns of 2018
We’ve examined the analytics to reveal which subjects were top blog topics of interest for McKnight’s Senior Living website visitors, newsletter readers and social media followers and friends in 2018.
