Senior living operators received some good news last week with the publication of the results of a long-awaited study of COVID mortality rates in the United States in residential senior housing and care settings. But operators still have a to-do list to help attract and reassure prospective residents and their families.
What could these things possibly have in common?
No matter what stage of the buying process you’re in with a prospective resident and his or her family, taking the time to personalize your marketing message to support the potential resident’s needs always will be a worthy investment, speakers said Tuesday on a webinar hosted by OneDay.
Erickson Living is changing its name to Erickson Senior Living and rolling out a new logo as part of a strategy that will see almost $3 billion in development and construction over the next five years. The plans potentially will expand the company’s reach past the 11 states in which it currently operates and bring the total number of continuing care retirement communities it manages from the current 19 to 25 or more.
Senior living needs to consider providing elements of the consumer experience to remain relevant, Eric George,M.D., founder and CEO of ERG Enterprises and an entrepreneur, wrote Monday in an article for Forbes.
Which benefits to emphasize in senior living marketing efforts will depend on individual prospects, but increasingly, such marketing efforts should include older adults’ social circles, according to the authors of a new study.
“Let me assure you that our communities have not closed!” That’s the message that Loren Shook, president and CEO of Irvine-CA-based memory care provider Silverado, recently felt compelled to convey to consumers after resolution of a paperwork issue, slowed by the onset of the pandemic, led some to think that communities had closed.
Attendees of a March 9 webinar will be able to earn a continuing education credit while learning about scaling digital sales and marketing efforts across multiple communities to drive results.
Web presence was extremely important for senior living operators last year, with almost 50% of inquiries coming from the web for all care levels. That’s according to the latest Sales and Marketing Benchmark Report for Senior Housing, released Tuesday by Denver-based Enquire.
There’s a lot to take in related to the American Seniors Housing Association’s second national consumer survey, conducted in December with ProMatura. Results were released Monday.
