Marketing - McKnight's Senior Living

Marketing

Loren Shook talking to a man with his back turned

‘Our communities have not closed!’ Licensing paperwork delay leads to communication headache for Silverado

“Let me assure you that our communities have not closed!” That’s the message that Loren Shook, president and CEO of Irvine-CA-based memory care provider Silverado, recently felt compelled to convey to consumers after resolution of a paperwork issue, slowed by the onset of the pandemic, led some to think that communities had closed.

senior living resident gets vaccinated against COVID-19

Some senior living operators add vaccine access to marketing toolkits to help rebuild occupancy

As the COVID-19 pandemic sends occupancy rates plummeting in senior living communities, some operators are adding vaccine access to their marketing toolbox in a bid to entice prospective residents and fill vacant units. One marketing professional, however, urges communities to proceed with caution, calling the approach “a little dangerous.”

Tips to help you manage COVID-19 vaccine communication online

After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to receive vaccines that started being distributed through CVS Health and Walgreens on Dec. 21. The announcement of vaccine approval, however, is coming…

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