Marketing

Not unlike online dating matching services, Chicago-based Referah launched Tuesday with an online referral service that matches operators with older adults seeking a senior living community. The idea behind...

Q.  What are trends and challenges to watch in the senior housing industry in 2023? A.  Things are improving, but in 2023, issues still will need to be addressed. As we end 2022 and swing into 2023,...

An interesting trend emerged recently when I spent time with the profiles of the 2022 Best Workplaces for Aging Services lists that Fortune published in partnership with people analytics firm Great Place...

There are things that senior living sales professionals can do to make the move-in decisio process easier for prospective residents.

Long-term care providers looking to diversify their workforces and appeal to particular groups of potential workers increasingly are looking beyond demographics to psychographics, according to Robert Espinoza,...

Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.

WASHINGTON, DC — Senior living providers looking to entice tomorrow’s residents should forget about John Wayne and Bing Crosby and think about Pink and Madonna instead.

Waltham, MA-based Benchmark Senior Living has launched a new marketing campaign to try to educate consumers about senior living by helping them “unlearn” everything they think they know.

Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...

Seventy-five percent of not-for-profit senior living providers pay commissions to their marketing and sales staffs, with quarterly and bi-weekly payments common, according to the results of a recent Ziegler...