Although the methods we use to market senior living have changed, they never have been more essential to supporting seniors seeking to escape isolation and gain added services and socialization benefits.
The COVID-19 crisis has not changed consumer sentiment much toward independent living and assisted living, according to preliminary findings from a national survey.
When it comes to perceptions of assisted living and nursing homes — especially during the COVID-19 pandemic — communication is everything, according to an online survey of families.
Now that the COVID-19 pandemic has put a temporary hold on tours and visits in many areas, tech solutions can give prospective residents a real feel for a community even when they aren’t able to see it in person.
Senior living operators are using a balanced, data-driven approach to reopening communities during the COVID-19 pandemic by continuously assessing risk, mitigating transmission and monitoring progress while considering their unique markets and communities, according to a new special issue brief issued by the American Seniors Housing Association.
Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions are relaxed, according to a new report.
A new campaign aims to make sure more people understand the value of senior living.
A Place for Mom has designed a virtual tour app to enable prospective residents and their families to schedule and participate in live community tours.
Average sales leads per week seen by Five Star Senior Living in April were approximately half of what they typically are, and the company expects “continued deterioration” as the effects of COVID-19 continue.
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without merit.
