Across the ages, stories have been passed down to build culture, entertain, educate and inspire. Storytelling started as an oral tradition, evolved to pictures then to writing. A memorable story discloses...
75 percent of providers pay commissions to sales, marketing staff: survey
Jun 21, 2022
Seventy-five percent of not-for-profit senior living providers pay commissions to their marketing and sales staffs, with quarterly and bi-weekly payments common, according to the results of a recent Ziegler...
Market research project gives operator ideas, college students experience
Kathleen Steele Gaivin
Jun 08, 2022
Nazareth, PA-based Morningstar Living recently received market research help and gave area college students experience at the same time.
What the next-gen senior really wants: A rooftop bar
May 16, 2022
Seniors want life. They want opportunities to be social with their friends. And what’s the best place for luxurious, fun socialization? You guessed it: a rooftop bar.
6 ways to minimize risk within your senior living community
May 12, 2022
If you can maintain a low level of risk in your senior housing community, it can keep your residents and staff members safe.
Campaign highlights benefits of senior living versus home
Apr 26, 2022
Benchmark Senior Living has debuted a new advertising campaign promoting the social opportunities that senior living residents experience compared with older adults isolating at home alone.
When senior living marketing is nothing short of sinful
Mar 31, 2022
In “The Practical Drucker,” author William A. Cohen lays out the five great marketing sins many businesses commit. To say they are relevant to senior living operators in 2022 would be an extreme understatement.
Trust and transparency are cornerstones of a healthy senior living culture
Mar 28, 2022
Across virtually all business categories, COVID-19 and its aftermath have accelerated and intensified trends that existed before the pandemic. Perhaps nowhere is that truer than in reaffirming the primacy...
Building back occupancy will be a balancing act: speakers
Lois A. Bowers
Mar 25, 2022
However long it takes, the process of building back occupancy will take new approaches, according to speakers at the National Investment Center for Seniors Housing & Care Spring Conference.
New report uses data to provide close look at senior living in 14 major markets
Mar 18, 2022
The senior living industry is beginning to stabilize after a few “very challenging years,” driving the need for operators to gain a competitive edge through data to drive marketing decisions, according...