Consumer inquiries, tours and move-ins to senior living communities still remain at lower levels than last year, but the industry generally is seeing encouraging signs as some COVID-19-related restrictions are relaxed, according to a new report.
A new campaign aims to make sure more people understand the value of senior living.
A Place for Mom has designed a virtual tour app to enable prospective residents and their families to schedule and participate in live community tours.
Average sales leads per week seen by Five Star Senior Living in April were approximately half of what they typically are, and the company expects “continued deterioration” as the effects of COVID-19 continue.
Brookdale Senior Living says a potential class-action lawsuit over alleged unfair trade practices and alleged failure to provide promised services at its North Carolina assisted living facilities is without merit.
The COVID-19 pandemic has created challenges and shaken consumer confidence in the senior living industry. Operators will need to do some “heavy lifting” in its wake, according to one senior living marketing firm.
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
Once a mystery shop is completed for your area competitors, you can compare and measure several types of information.
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Improving the information available about assisted living communities on state websites could help steer prospective residents and their families to communities that best meet their needs and minimize move-outs, say the authors of a study in The Gerontologist.
