Marketing - McKnight's Senior Living

Marketing

new Erickson Senior Living logo

Erickson unveils new name, logo as part of $3 billion expansion strategy

Erickson Living is changing its name to Erickson Senior Living and rolling out a new logo as part of a strategy that will see almost $3 billion in development and construction over the next five years. The plans potentially will expand the company’s reach past the 11 states in which it currently operates and bring the total number of continuing care retirement communities it manages from the current 19 to 25 or more.

Loren Shook talking to a man with his back turned

‘Our communities have not closed!’ Licensing paperwork delay leads to communication headache for Silverado

“Let me assure you that our communities have not closed!” That’s the message that Loren Shook, president and CEO of Irvine-CA-based memory care provider Silverado, recently felt compelled to convey to consumers after resolution of a paperwork issue, slowed by the onset of the pandemic, led some to think that communities had closed.

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