When it comes to retirement, many older adults say they’re most interested in having access to an indoor pool, an exercise area and outdoor space, according to a new poll of more than 200 adults aged 60 or more years conducted by senior living marketing and advertising agency Craft & Communicate.
Virus-related matters will dominate the actions of senior living owners and operators for the time being, industry leaders told McKnight’s Senior Living.
A year ago, nobody in the U.S. senior living industry would have predicted that a pandemic would upend everyone’s personal and professional lives in 2020. But COVID-19 undoubtedly was the story of the year, permeating almost all other news in some way from March onward. But other big stories drew attention as well.
In a year dominated by the coronavirus, it’s not surprising that COVID-19 popped up more than once as a topic of our most-read columns of 2020 when we examined analytics related to website visitors, newsletter readers and social media followers and friends. But other topics arose, too.
As senior living operators consider strategies for 2021 amid the ongoing pandemic, several marketing executives say their firms are focused mainly on the soft skills of problem-solving and serving as support systems for potential residents and their families.
Operators will need to take several steps to make prospective residents feel safe.
Here are some tips to assess your organization’s reputation, proactively identify reputational risks and implement strategies to bolster your reputation.
COVID-19 found aging services providers in the trenches battling negative narratives. Countering those messages, however, industry professionals collectively became the “mouse that roared,” according to speakers Wednesday during a session at the LeadingAge Annual Meeting Virtual Experience.
The American Seniors Housing Association announced Wednesday that it has begun the second phase of a public relations campaign promoting the senior living industry in the midst of the pandemic.
People have come to expect a great user experience — also known as UX — whether it’s a package delivered to their doorstep the next day, grocery delivery or hailing a ride with the touch of a button. If senior living operators can create a better user experience, then money and profits will follow, according to a panel during SMASH Week 2020.
