No surprise why this event was a SMASH-ing success
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
Marketing
ASHA: 6 areas where senior living must improve
The senior living industry must focus on innovation and “much-needed change” if it is to attract more residents and cultivate new revenue streams, according to a new issue brief from the American Seniors Housing Association.
Engaged residents are more likely to recommend their senior living communities, research finds
Assisted living residents and their family members are almost 15% more likely to recommend their senior living communities to other friends and relatives if they feel engaged, according to research from consulting firm Holleran.
Labor Department tells senior living operator that sales employees are nonexempt, deserve back wages
The operator of a Tennessee senior living community agreed to pay $81,008 in back wages and liquidated damages after the U.S. Department of Labor’s Wage and Hour Division said the community’s sales employees should have been classified as nonexempt.
Needs or wants? Narrowing your priorities for your next building project
We may want a lot, but our budget likely will not accommodate all our collective “wants.”
Has pop culture ruined retirement?
How does society interpret the idea of retirement? Three television shows come to mind.
Brookdale Senior Living poll: 36% open to a move to senior living
OnePoll surveyed U.S. adults on behalf of the country’s largest senior living company in April.
How to stay competitive in a time of oversupply
Eric Mendelsohn on Thursday provided a peek into National Health Investors’ playbook for helping its operators stay competitive when a new senior living community is opening nearby.
Older adults alone in their top social media platform choice
Similarities and differences exist by age group in adults’ social media preferences, according to recently released research by the Pew Research Group.
Modest senior living cost growth presents marketing opportunity, experts say
Modest rate increases necessitated by imbalances in supply and demand offer senior living operators in some U.S. markets a marketing opportunity if they’re willing to change their thinking, according to executives with Seattle-based A Place for Mom. The senior living referral service has released its latest National Senior Living Cost Index.
