Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
Improving the information available about assisted living communities on state websites could help steer prospective residents and their families to communities that best meet their needs and minimize move-outs, say the authors of a study in The Gerontologist.
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs low.
Are you ready to improve your senior living community’s social media presence in 2020? Would you like an easy-to-follow checklist to guide your efforts so that you can reach your residents and prospects with clarity and confidence?
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
The Vermont attorney general accused the company of violating the state’s Consumer Protection Act by misrepresenting to families of prospective residents, via its brochure, website and conversations, that it would be able to care for their loved ones at all stages of dementia and aging.
As 2020 begins, the senior living industry is preparing for the changing needs and wants of current and future residents as workforce and occupancy issues continue to challenge operators, according to leaders of several organizations serving providers, who shared their thoughts with McKnight’s Senior Living.
Whether you plan to get your senior living community active on social media for the first time in 2020 or are ready to improve your current presence to better showcase your offerings and reach more prospective residents, these three steps will help.
If your goal is conversion, then website design must be a priority.
When you have a strong brand that has served you well for years, why would you consider changing or evolving it? That is precisely the time to step back and look at defining the next stage of the brand.
