Building awareness of senior living successes in COVID-19 battle
By
Lois A. Bowers
May 18, 2020
A new campaign aims to make sure more people understand the value of senior living.
How CCaH programs are proving their worth during COVID-19
By
Amanda Young, MS, CMC
Apr 20, 2020
Despite challenges, continuing care at home programs quickly have developed innovative ways to support their members and continue to market to prospective members.
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.
How senior living marketers can bridge the digital-to-offline disconnect and increase leads
By
Kayla Hammersmith
Jan 23, 2020
By connecting online ads to offline conversions, senior living marketers can create more effective and efficient digital marketing campaigns that increase leads, convert at higher rates and keep costs...
How your community can best use social media in the new year
By
Devon Gardner
Jan 21, 2020
Are you ready to improve your senior living community’s social media presence in 2020? Would you like an easy-to-follow checklist to guide your efforts so that you can reach your residents and prospects...
The state of digital marketing in senior living
By
Jamison Gosselin
Jan 16, 2020
Digital marketing may be the answer to the major challenges affecting senior living in 2020.
Prepare your senior living community’s social media for 2020
By
Devon Gardner
Dec 23, 2019
Whether you plan to get your senior living community active on social media for the first time in 2020 or are ready to improve your current presence to better showcase your offerings and reach more prospective...
Reignite your brand to stay relevant
By
Brenda Schreiber
Paula Ledbetter
Oct 28, 2019
When you have a strong brand that has served you well for years, why would you consider changing or evolving it? That is precisely the time to step back and look at defining the next stage of the brand.
No surprise why this event was a SMASH-ing success
By
John O'Connor
Sep 26, 2019
There are quite a few reasons why this week’s Senior Care Sales & Marketing Summit attracted an overflow crowd.
Needs or wants? Narrowing your priorities for your next building project
By
Chad Ulman
Jul 01, 2019
We may want a lot, but our budget likely will not accommodate all our collective “wants.”