The 7 cardinal sins of marketing in aging services (and how to avoid them)
By
Wendy O’Donovan Phillips
Jul 30, 2018
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
Is it time to call in the branding experts?
By
Bridget Levin
Jul 05, 2018
Changes in the senior living sector are happening fast, and your branding will need to keep pace.
Best practices: Help make the move-in decision easy
By
Lauren Zimmerman Cook
Jun 11, 2018
These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.
3 blind spots in your senior living business (and how to fix them)
By
Lindsay Casillas
Jun 07, 2018
Senior living professionals may have blind spots regarding prospective residents and the sales methods used to familiarize them with communities. Fortunately, ways exist to address them.
Senior living sales and marketing professionals reveal biggest challenges
By
Rick Whittington
May 14, 2018
A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.
More than a website: Digital marketing for senior living
By
Nicole Wagner
May 07, 2018
After your website is in place, what digital marketing tactics should your community use? Here are five ideas.
Pay no attention to senior living’s identity crisis
By
John O'Connor
Apr 19, 2018
The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.
Overcoming emotional barriers in senior living
By
Lisa Rogers
Apr 02, 2018
Our prospective residents and their family members face complicated questions. We must educate them, find a balance between care and compassion and personalize that balance for each individual family.
Are you ready for the Solo Agers?
By
Sara Zeff Geber, Ph.D.
Mar 26, 2018
Developers, owners and managers of residential retirement communities must start now to plan for the influx of residents who do not have the traditional family support. Here are some points to consider...
5 senior living marketing points to remember in 2018
By
Kerry Phillips
Feb 12, 2018
We gathered a group of senior housing marketing experts to forecast upcoming trends.