Marketing

News How to increase move-ins via your website and social media

How to increase move-ins via your website and social media

Las Vegas — With research showing that prospective senior living residents or their families already may have completed 60% of the decision-making process involved in a potential move before even contacting a community, website and social media efforts are crucial to operators' success, Nicole Wagner, internet marketing director at Stevens & Tate Marketing, said Tuesday in an educational session at the American Health Care Association / National Center for Assisted Living's 68th Annual Convention & Expo.

Editors' Columns Senior living could take a lesson from this Nobel Laureate

Senior living could take a lesson from this Nobel Laureate

What does the Nobel Memorial Prize in Economic Sciences have to do with senior living? Not much, except that perhaps the way you go about trying to fill your units may be seriously flawed.

News Pew: Older Americans increasingly getting news from social media

Pew: Older Americans increasingly getting news from social media

Older Americans are helping drive an increase in the number of people who are obtaining their news from social media, according to the results of a new survey from the Pew Research Center.

Editors' Columns A toast to creative marketing

A toast to creative marketing

Much of the buzz last week was about the solar eclipse, and rightfully so. But another big event was taking place in cities and towns across the country.

News How to get more mileage from your Facebook efforts

How to get more mileage from your Facebook efforts

Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site, according to a new study, and one of the authors shares exclusive insights that could help senior living communities counter them.

Marketplace Columns How to use content marketing to increase occupancy

How to use content marketing to increase occupancy

Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?

News

Older adults increasingly using mobile devices to access information

Don't exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released information from the Pew Research Center.

News A Place for Mom is sold to new investors

A Place for Mom is sold to new investors

A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies announced Wednesday.

Guest Columns Countering the illusion of communication

Countering the illusion of communication

We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.

News For the best marketers, it's all about the customer experience

For the best marketers, it's all about the customer experience

It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.

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In Focus

Oct. 11

Mock fire, real prep

Roanoke, VA

A recent fire and disaster response drill at Friendship helped with staff and responder preparedness.