Kisco Senior Living was looking for a way to take its customer service to the next level. The organization found a way to do it that no other senior living operator had found before.
Fostering an authentic sense of community is the most important part of working in any aspect of the senior living industry, but it is especially true in sales.
Lead generation vendors generate fewer or less desirable leads for senior living communities than internal efforts at the communities, according to 81% of respondents to a recently published survey.
Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.
The set of marketing services is designed to attract prospects and convert leads through search engine optimization, pay-per-click advertising and enhanced online property listings.
Five Star becomes first organization to start new J.D. Power Senior Living Community Certification process
Five Star Senior Living has become the first organization to commit to a new community certification program that one industry expert says could "take the industry to its next level."
Facebook and YouTube are by far the most commonly used social media sites by U.S. adults aged more than 65 years, according to recent research by the Pew Research Center.
Thrive Senior Living has unveiled "Playing Favorites," a year-long ad campaign meant to be an irreverent, tongue-in-cheek way to set the brand apart with the decision-making adult children and caregivers of prospective independent living, assisted living and memory care residents.
Changes in the senior living sector are happening fast, and your branding will need to keep pace.
These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.