Marketing

News New referral site launches for senior living communities

New referral site launches for senior living communities

Does the seniors housing and care industry need another source of leads? Lancaster, PA-based Track 5 Media believes the answer is yes and has launched SeniorCaring.com based on that premise.

Editors' Columns Breaking free of industry stereotypes

Breaking free of industry stereotypes

A film student in Germany surely has a bright professional future, but one of his recent projects doesn't do much to illuminate the senior living industry.

News

Those 85+ at high risk of social isolation, study finds

Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to suffer social exclusion than those aged 65 to 84.

Technology Developments CCRC launches interactive map, virtual tour

CCRC launches interactive map, virtual tour

In an effort to provide convenience and respond to the increasing technologic capabilities of residents, prospective residents and their families, a Florida continuing care retirement / life plan community has launched a new interactive map and virtual tours on its website.

News

More news for Monday, Dec. 19

Crooks target assisted living facility ... Labor relations board likely to favor employers under Trump ... Is Alzheimer's disease hereditary? ... New drug approvals down in 2016 ... Ensign Group's unit sells urgent care assets to MultiCare ... Why Twitter Live is good for marketers

News

More news for Thursday, Dec. 15

NCAL releases facts and figures about the sector ... Medicaid MCO total nears 300 ... 10 ways to improve your marketing efforts ... The marketing trends that dominated in 2016

Editors' Columns First impressions: Little things can mean a lot

First impressions: Little things can mean a lot

I spent some time at a senior living community at the invitation of the Where You Live Matters campaign and realized that seemingly small things can add up to a memorable first impression for prospective residents. And those same things can factor into the resident and staff experience, too.

News Websites tops for reaching senior living prospects: survey

Websites tops for reaching senior living prospects: survey

Websites are the most effective way for many senior living operators to conduct their marketing, according to industry professionals responding to a new survey.

Guest Columns Launching a new community

Launching a new community

Opening a new senior living community can present many unique challenges, but in my 25-plus years of experience, I have found that two actions are crucial.

Companies

A Place for Mom adds OurParents brand to portfolio

Senior living referral service A Place for Mom‎ is adding the OurParents brand to its portfolio of services focused on helping families find services and care solutions, the company announced Thursday.

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Jan. 11

Merry marriage

Tyrone, PA

It was a first for the Colonial Courtyard at Tyrone — a wedding held on site.

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