Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site, according to a new study, and one of the authors shares exclusive insights that could help senior living communities counter them.
Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?
Don't exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released information from the Pew Research Center.
A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies announced Wednesday.
We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.
It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.
As a retirement community's online presence becomes increasingly important, research reveals the number one piece of information that adults aged 75 to 84 seek on a community's website as well as other features of interest.
Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.
Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.