Marketing

Marketplace Columns 5 steps to generating inbound leads for your senior living community

5 steps to generating inbound leads for your senior living community

Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.

Editors' Columns An important 'connection' that senior living often overlooks

An important 'connection' that senior living often overlooks

I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.

Guest Columns 5 ways senior living communities are evolving to attract active baby boomers

5 ways senior living communities are evolving to attract active baby boomers

Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.

News How Holiday increased revenue from new leases by 10%

How Holiday increased revenue from new leases by 10%

What started around 2011 as an effort to find a better way to establish appropriate unit rents has led Holiday Retirement to consistently realizing a 10% revenue increase from new leases and receiving an international award.

News

How to market to the silent generation

When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That's the advice from a global marketing firm in a new report.

Editors' Columns A slam dunk to increase move-ins?

A slam dunk to increase move-ins?

If basketball isn't part of your present marketing efforts, it could be part of your future, according to new research.

News 'Silver tsunami' presents opportunities, report suggests

'Silver tsunami' presents opportunities, report suggests

A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.

News Websites, social media vital for senior living marketers: report

Websites, social media vital for senior living marketers: report

Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior living marketers offered in a new report.

News Who uses social media the most? Not millennials

Who uses social media the most? Not millennials

A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and prospective residents and their families.

Editors' Columns An unsung benefit of CCRCs

An unsung benefit of CCRCs

Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.

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In Focus

April 27

Rookie of the year

Commack, NY

Gurwin Jewish resident Rudal "Rudy" Ahlen, 101, has been cheering for the New York Mets since they began, but she's never been to a game. That may change soon, however.

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