Marketing

Guest Columns Countering the illusion of communication

Countering the illusion of communication

We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.

News For the best marketers, it's all about the customer experience

For the best marketers, it's all about the customer experience

It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.

News The website features most important to prospective residents

The website features most important to prospective residents

As a retirement community's online presence becomes increasingly important, research reveals the number one piece of information that adults aged 75 to 84 seek on a community's website as well as other features of interest.

Marketplace Columns 5 steps to generating inbound leads for your senior living community

5 steps to generating inbound leads for your senior living community

Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.

Editors' Columns An important 'connection' that senior living often overlooks

An important 'connection' that senior living often overlooks

I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.

Guest Columns 5 ways senior living communities are evolving to attract active baby boomers

5 ways senior living communities are evolving to attract active baby boomers

Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.

News How Holiday increased revenue from new leases by 10%

How Holiday increased revenue from new leases by 10%

What started around 2011 as an effort to find a better way to establish appropriate unit rents has led Holiday Retirement to consistently realizing a 10% revenue increase from new leases and receiving an international award.

News

How to market to the silent generation

When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That's the advice from a global marketing firm in a new report.

Editors' Columns A slam dunk to increase move-ins?

A slam dunk to increase move-ins?

If basketball isn't part of your present marketing efforts, it could be part of your future, according to new research.

News 'Silver tsunami' presents opportunities, report suggests

'Silver tsunami' presents opportunities, report suggests

A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.

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In Focus

June 21

A flash mob to remember

Indianapolis

Indianapolis International Airport visitors recently were surprised by a flash mob organized by American Senior Communities to raise awareness and funds for the Alzheimer's Association during June, which is Alzheimer's and Brain Awareness Month.