Marketing

News How to get more mileage from your Facebook efforts

How to get more mileage from your Facebook efforts

Facebook can be a way to reach prospects, build a sense of community among residents and keep older adults engaged with family and friends. Two big issues can keep seniors off the social networking site, according to a new study, and one of the authors shares exclusive insights that could help senior living communities counter them.

Marketplace Columns How to use content marketing to increase occupancy

How to use content marketing to increase occupancy

Millions of Americans could be moving into senior living communities over the next 20 years. Will your community be able to reach this audience and their loved ones with messages that resonate?

News

Older adults increasingly using mobile devices to access information

Don't exclude mobile from your efforts to market to older adults who are prospective residents or family members or to communicate with them once a move-in has taken place, suggests newly released information from the Pew Research Center.

News A Place for Mom is sold to new investors

A Place for Mom is sold to new investors

A Place for Mom is being sold to technology investment firm Silver Lake and global growth equity firm General Atlantic by its current investor, growth private equity firm Warburg Pincus, the companies announced Wednesday.

Guest Columns Countering the illusion of communication

Countering the illusion of communication

We all hear that communication is important, but what do we do about it? Here are some tips to enhance communication mindfulness.

News For the best marketers, it's all about the customer experience

For the best marketers, it's all about the customer experience

It's no secret why marketers in some organizations set themselves apart from the competition, according to a story in strategy+business.

News The website features most important to prospective residents

The website features most important to prospective residents

As a retirement community's online presence becomes increasingly important, research reveals the number one piece of information that adults aged 75 to 84 seek on a community's website as well as other features of interest.

Marketplace Columns 5 steps to generating inbound leads for your senior living community

5 steps to generating inbound leads for your senior living community

Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.

Editors' Columns An important 'connection' that senior living often overlooks

An important 'connection' that senior living often overlooks

I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.

Guest Columns 5 ways senior living communities are evolving to attract active baby boomers

5 ways senior living communities are evolving to attract active baby boomers

Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.

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In Focus

Aug. 23

Enjoying the eclipse

United States

Staff, residents and families at senior living communities and companies across the country enjoyed watching the eclipse on Monday.