Marketing

Editors' Columns A slam dunk to increase move-ins?

A slam dunk to increase move-ins?

If basketball isn't part of your present marketing efforts, it could be part of your future, according to new research.

News 'Silver tsunami' presents opportunities, report suggests

'Silver tsunami' presents opportunities, report suggests

A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.

News Websites, social media vital for senior living marketers: report

Websites, social media vital for senior living marketers: report

Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior living marketers offered in a new report.

News Who uses social media the most? Not millennials

Who uses social media the most? Not millennials

A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and prospective residents and their families.

Editors' Columns An unsung benefit of CCRCs

An unsung benefit of CCRCs

Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.

Guest Columns How to help ease concerns of prospective residents

How to help ease concerns of prospective residents

Moving into a senior living community is a big decision for older adults and their families. Community leaders not only must answer questions but also must reassure them, provide support, act as a resource and clearly articulate the key differentiators of our communities.

News New referral site launches for senior living communities

New referral site launches for senior living communities

Does the seniors housing and care industry need another source of leads? Lancaster, PA-based Track 5 Media believes the answer is yes and has launched SeniorCaring.com based on that premise.

Editors' Columns Breaking free of industry stereotypes

Breaking free of industry stereotypes

A film student in Germany surely has a bright professional future, but one of his recent projects doesn't do much to illuminate the senior living industry.

News

Those 85+ at high risk of social isolation, study finds

Suggesting one way in which senior living communities can offer a solution to an aging-related issue, newly published research finds that people aged more than 85 years are significantly more likely to suffer social exclusion than those aged 65 to 84.

Technology Developments CCRC launches interactive map, virtual tour

CCRC launches interactive map, virtual tour

In an effort to provide convenience and respond to the increasing technologic capabilities of residents, prospective residents and their families, a Florida continuing care retirement / life plan community has launched a new interactive map and virtual tours on its website.

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In Focus

March 16

A wee bit o' fun

San Antonio

Poet's Walk San Antonio had an early St. Patrick's Day celebration on Wednesday.

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