Marketing

News How to get members of my sales and marketing team to sharpen their strategic focus

How to get members of my sales and marketing team to sharpen their strategic focus

The frequently asked questions concept is a very effective and credible marketing communication strategy.

Guest Columns Senior living sales and marketing professionals reveal biggest challenges

Senior living sales and marketing professionals reveal biggest challenges

A national survey provides insights into where senior care sales and marketing professionals should spend their time and energy.

Guest Columns More than a website: Digital marketing for senior living

More than a website: Digital marketing for senior living

After your website is in place, what digital marketing tactics should your community use? Here are five ideas.

Product News

Yardi introduces mobile app for senior living customer relationship management

Yardi Senior CRM has tools designed specifically to enable senior living operators to securely view and edit CRM information via iOS and Android devices.

News New Census Bureau data show steady increase in prospective residents

New Census Bureau data show steady increase in prospective residents

Data released by the U.S. Census Bureau on Thursday show a steady increase in the number of adults of the age when many start moving into senior living communities.

Editors' Columns Pay no attention to senior living's identity crisis

Pay no attention to senior living's identity crisis

The latest occupancy numbers for assisted living point to absorption issues. But they may reveal another issue as well.

News HRA seeks to sharpen its image with prospects via employee etiquette training

HRA seeks to sharpen its image with prospects via employee etiquette training

As many senior living operators look to add more healthcare services to their offerings, this regional development and operating company is instituting a new program to help ensure that hospitality doesn't get lost in the mix.

Companies New lead-generation effort launches for senior living

New lead-generation effort launches for senior living

A new platform has launched with the goal of helping to connect senior living communities and prospective residents looking for new places to live.

Guest Columns Overcoming emotional barriers in senior living

Overcoming emotional barriers in senior living

Our prospective residents and their family members face complicated questions. We must educate them, find a balance between care and compassion and personalize that balance for each individual family.

News 5 ways to increase occupancy through marketing

5 ways to increase occupancy through marketing

More than 70% of senior living sales and marketing professionals are held directly accountable for occupancy in their communities, according to a new guide from Linkmedia360.

In Focus

May 16

Bringing in the outdoors

Hollidaysburg, PA 

Garvey Manor and Our Lady of the Alleghenies Residence continuing care retirement community recently hosted an outdoor show, "Marching into the Woods."

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