Generating leads online has the power to transform your marketing by reducing the cost per lead while delivering higher-quality prospects to your sales team.
I am not a marketing director for an assisted living or independent living community. But if I were, my message would be simple and direct.
Senior living communities are devising new ways to attract and fulfill the needs of active boomers who want to be able to age in place and have opportunities for creative education and personal exploration.
What started around 2011 as an effort to find a better way to establish appropriate unit rents has led Holiday Retirement to consistently realizing a 10% revenue increase from new leases and receiving an international award.
When marketing to members of the silent generation — or any generation, focus on behaviors rather than age. That's the advice from a global marketing firm in a new report.
If basketball isn't part of your present marketing efforts, it could be part of your future, according to new research.
A new report from the Administration on Aging puts some numbers behind trends related to the increasing population of U.S. older adults and suggests opportunities for providers of seniors housing and care.
Make sure your senior living community website is comprehensive, up-to-date and search engine optimized, and stay or become active on social media. Those points are some of the take-away messages for senior living marketers offered in a new report.
A new report from Nielsen provides insights into the use of social media platforms and the technology adults use to access them, perhaps offering food for thought on communicating with staff members and prospective residents and their families.
Many continuing care retirement / life plan communities offer a benefit that is not mentioned explicitly on their websites but could be a source of comfort to prospective residents.