Marketing

News Kisco Senior Living pioneers new employee training program inspired by hospitality industry

Kisco Senior Living pioneers new employee training program inspired by hospitality industry

Kisco Senior Living was looking for a way to take its customer service to the next level. The organization found a way to do it that no other senior living operator had found before.

Marketplace Columns 4 ways sales teams can foster community in senior housing

4 ways sales teams can foster community in senior housing

Fostering an authentic sense of community is the most important part of working in any aspect of the senior living industry, but it is especially true in sales.

News Senior living shows preference for internal efforts for lead generation

Senior living shows preference for internal efforts for lead generation

Lead generation vendors generate fewer or less desirable leads for senior living communities than internal efforts at the communities, according to 81% of respondents to a recently published survey.

Guest Columns The 7 cardinal sins of marketing in aging services (and how to avoid them)

The 7 cardinal sins of marketing in aging services (and how to avoid them)

Before investing in more marketing efforts, master the marketing mix by considering the mistakes committed by aging services organizations.

Product News

Yardi's RENTCafé Reach now available for senior living

The set of marketing services is designed to attract prospects and convert leads through search engine optimization, pay-per-click advertising and enhanced online property listings.

News Five Star becomes first organization to start new J.D. Power Senior Living Community Certification process

Five Star becomes first organization to start new J.D. Power Senior Living Community Certification process

Five Star Senior Living has become the first organization to commit to a new community certification program that one industry expert says could "take the industry to its next level."

News Facebook, YouTube most popular social media among older adults

Facebook, YouTube most popular social media among older adults

Facebook and YouTube are by far the most commonly used social media sites by U.S. adults aged more than 65 years, according to recent research by the Pew Research Center.

Companies Thrive Senior Living launches 'Playing Favorites' brand campaign

Thrive Senior Living launches 'Playing Favorites' brand campaign

Thrive Senior Living has unveiled "Playing Favorites," a year-long ad campaign meant to be an irreverent, tongue-in-cheek way to set the brand apart with the decision-making adult children and caregivers of prospective independent living, assisted living and memory care residents.

Marketplace Columns Is it time to call in the branding experts?

Is it time to call in the branding experts?

Changes in the senior living sector are happening fast, and your branding will need to keep pace.

Guest Columns Best practices: Help make the move-in decision easy

Best practices: Help make the move-in decision easy

These processes can help potential residents and their families make better-informed decisions about when is the right time for assisted living for themselves or their loved ones.

In Focus

Aug. 15 

Senior 'stay-cation'

State College, PA 

Residents and friends of Juniper Village at Brookline's Wellspring Memory Care in State College, PA, recently took a virtual trip to the beach.

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