Discovery Senior Living has launched a new operating company, Arvum Senior Living, to serve the company’s Midwest market.

Discovery said that Arvum will function as a local management company with a dedicated leadership team, with support services provided from the company’s headquarters in Bonita Springs, FL.

Arvum solidifies Discovery’s expansion into the heartland, Discovery said, with communities in Illinois, Iowa, Kansas, Missouri and Wisconsin, with plans to move into the Great Plains region as well.

“The addition of Arvum signifies the ongoing evolution in our multi-year strategic initiative aimed to seamlessly blend personalized local community management with the strength and stability of our differentiated home office specialty support departments,” Discovery CEO Richard J. Hutchinson said Monday in a press release.

The move follows Discovery’s launch in August of a new management company, LakeHouse Senior Living, with communities in northern Indiana, Illinois, Michigan, Ohio, western Pennsylvania and Wisconsin. Like LakeHouse, Arvum will manage new communities and assimilate an existing portfolio of communities currently being operated by Discovery in the region.this

Hutchinson previously told the McKnight’s Business Daily that “[t]he best operator that gets the best results in senior living is the regional operator. …The key is to regionally manage.”

Richard Totorico has been pegged to be the Arvum division’s chief operating officer. Hutchinson called Totorico a “seasoned DSL executive.” He brings 30 years of experience in healthcare administration experience working in senior living, acute care and community-based settings.

Discovery was No. 5 on the American Seniors Housing Association’s 2023 ASHA 50 list of largest senior living operators, moving up from the No. 8 spot the previous year. The company also landed at No. 11 on Argentum’s 2203 list of the 150 largest senior living providers, slipping slightly from the No. 8 spot the prior year.