Industry benchmarking for optimum investment in marketing collateral assets
By
Wendy O’Donovan Phillips
Apr 10, 2023
Given what a monumental choice it is to select a senior living home, it is not likely that a potential resident or his or her family will make that selection based on seeing a digital ad, although such...
How to appropriately and accurately define your primary market area
By
Lynne Moore
Apr 03, 2023
Q: How do I appropriately and accurately define my primary market area? A: In a market feasibility study, one of the first tasks will be to define the primary market area for a senior housing community....
A 12-point call to action manifesto for senior living marketers
By
Wendy O’Donovan Phillips
Feb 09, 2023
If we expect people to take action, then we must clearly call them to action.
Market studies can help with senior living decisions in several ways
By
Lynne Moore
Jan 30, 2023
A market study will provide critical intelligence to help reduce risk during the planning process and increase chances of future success.
3 market opportunities in senior living
By
Don Pelgrim
Jan 26, 2023
Timing is everything, and for those who know where to look, marketplace opportunities will continue to abound.
The No. 1 missed content marketing opportunity in senior living and care
By
Wendy O’Donovan Phillips
Jan 17, 2023
More than half of recent survey respondents said they get up to 25% of leads from content marketing. Here’s how this amount can be increased.
Why mystery shopping should be part of your marketing strategy
By
Lynne Moore
Sep 26, 2022
Mystery shopping the competition will provide the information and ammunition needed to develop your strategy and fine tune your sales and marketing program.
‘Smart’ caregiving offers benefits to residents, staff
By
Katherine Wells
Aug 11, 2022
People are retiring later, healthcare needs are changing, and senior living is getting “smarter,” with convenience and collaborative communication as benefits.
Life plan communities earn high marks from residents
By
Michele Holleran, Ph.D., MBA
Apr 14, 2022
Overall resident satisfaction scores went up significantly during the COVID-19 pandemic. Although this finding may seem counterintuitive, there are plausible reasons for the positive scores.
When senior living marketing is nothing short of sinful
By
John O'Connor
Mar 31, 2022
In “The Practical Drucker,” author William A. Cohen lays out the five great marketing sins many businesses commit. To say they are relevant to senior living operators in 2022 would be an extreme understatement.