Tuesday was the day US News & World Report released its Best Senior Living ratings for 2024, and it also was an employee appreciation day of sorts.
Sleepless in senior living
By
John O'Connor
Aug 10, 2023
Things are looking up for senior living operators, but they are anything but out of the woods. In fact, three challenges remain very much in the picture.
A 12-point call to action manifesto for senior living marketers
By
Wendy O’Donovan Phillips
Feb 09, 2023
If we expect people to take action, then we must clearly call them to action.
Senior living operators are not all in this together
By
John O'Connor
Aug 18, 2022
Is the senior living field about to blossom, or mired in trouble? The obvious answer: Yes and yes. But celebrate good times? Come on.
More bragging rights for senior living
By
Lois A. Bowers
Sep 07, 2021
The much-anticipated “silver wave” is about to hit senior living, and waiting for it is an expanding number of tools to help prospective residents and their families select new places to live and to...
For many in senior living, a gut-wrenching choice
By
John O'Connor
Aug 26, 2021
COVID-19’s renaissance is forcing many senior living operators to consider a move that could easily backfire.
Tips to help you manage COVID-19 vaccine communication online
By
Annie Haarmann
Jan 21, 2021
After a year of hardship, senior living communities have reason to hope for better days ahead: the distribution of a COVID-19 vaccine. As widely reported, long-term care providers are among the first to...
Vaccine advice from your peers
By
Lois A. Bowers
Jan 04, 2021
Many are viewing the vaccine as a gift of sorts, a solution to end the months of extra safety precautions and social isolation that everyone has endured. But if you have staff members or residents who...
Pandemic highlights value of senior living for adult children, leaders say
By
Lois A. Bowers
May 11, 2020
One of the positive effects arising from this pandemic, some industry leaders say, is a growing appreciation of senior living among people whose parents are the age of prospective residents.
How to communicate about coronavirus and quell fear
By
Courtney Malengo, APR
Mar 12, 2020
Your community is about to go on trial in the court of public opinion. Here are some tips to communicate before and after COVID-19 cases are detected, to ensure that you are positioned to weather the storm.